BlankHood.com

Homestead-Miami Race Recap

HOMESTEAD, FL (November 19, 2012) - Ryan Lynch made his second career NASCAR Camping World Truck Series start in the season ending Ford Ecoboost 200 at the Homestead-Miami Speedway amongst some of the best drivers in the sport, including Kyle Busch, Ron Hornaday, Ty Dillon and eventual 2012 champion James Buescher. After a very shortened practice session due to the need to change engines, Ryan was able to qualify for the event and log some valuable seat time while learning from the large group of veterans in the field.

"Homestead is a really fast track where you have to run right next to the wall with your foot on the gas all the way to the floor! I was able to learn an amazing amount throughout the race, especially when I was near some of the more experienced drivers. The Cup drivers like Kyle Busch really are amazing - they can get around the track even when the truck looks like it should be sliding out of control. I really got to experience the high speed and how it feels to hang it all on the edge at 160+ mph. It was great to have the BlankHood.com truck back on the NASCAR circuit again this year. I'm really looking forward to the 2013 season!"

Pre-Race: Homestead-Miami Speedway

MOORESVILLE, N.C. (November 12, 2012) - McCallister Precision Marketing (MPM) is pleased to announce that Ryan Lynch, a 26 year-old driver from New Boston, Texas, will make his second NASCAR Camping World Truck Series (NCWTS) start during the 2012 season finale at Homestead Miami Speedway this weekend. Ryan will be driving the No. 93 BlankHood.com Chevrolet and will be mentored by Rick Crawford, a five-time winner and 16-year veteran of the Truck Series.

"I worked with Ryan during his first Truck Series start at Iowa, and I am looking forward to working with him again at Homestead. He gained some valuable experience during the Iowa race, and he will have the chance to sharpen his skills again this weekend," said Crawford.

BlankHood.com American Ethanol 200 Race Recap

NEWTON, I.A.- On Saturday, September 15th, New Boston, Texas native, Ryan Lynch took the first green flag of his NASCAR Camping World Truck Series (NCWTS) career at the American Ethanol 200 presented by Hy-Vee at Iowa Speedway. Lynch and the crew worked under the direction of truck series veteran, Rick Crawford, as they prepared to race on the 0.875 mile oval. After two successful practice sessions and a qualifying time of 23.919 seconds, Lynch started the race in the 27th position driving the #27 BlankHood.com Chevrolet.

"We made small changes throughout practice to get me comfortable in the truck. By the time qualifying came around the truck was handling great and we managed to post our fastest lap of the day," Lynch said.

Texas Native Lynch to Make NASCAR Truck Series Debut at Iowa

MOORESVILLE, N.C. (September 12, 2012) - McCallister Precision Marketing (MPM) is pleased to announce that Ryan Lynch, a 26 year-old driver from New Boston, Texas, will make his NASCAR Camping World Truck Series (NCWTS) debut at Iowa Speedway this weekend driving the No. 27 BlankHood.com Chevrolet. Ryan will be mentored by Rick Crawford, a five-time winner and 16-year veteran of the truck series. MPM owner Tonya McCallister and Crawford agree that Iowa Speedway will be the ideal place for Ryan to make his first NCWTS start.

"A first truck series start is something you only do once, so we want to help Ryan get in some quality laps and have a chance to make a smooth transition into this series. He has plenty of talent and potential, and I look forward to working with Ryan at Iowa," said Crawford.

BlankHood.com - The Idea

For decades race fans have been able to identify their favorite driver by the iconic logo on the hood of their racecar. That same logo is usually found on bumper stickers, t-shirts, jackets, coolers, and adorning replicas in garages and man caves across the country. Whether it's a Saturday night short-track driver or a 5-time winner on NASCAR's biggest stage, each driver and race fan of the sport understands the importance of the primary sponsorship that is placed on the hood of a racecar.

For those new to the sport, there are usually three types of sponsorships in racing: associate, major, and primary. The primary sponsorship on a racecar allows a company or organization to have their logo placed on the hood of the car as well as all other prominent places on the team's equipment, uniforms, and racing merchandise. The car and race team become "rolling billboards" for the primary sponsor. It gives the company the most exposure on race day and usually the best return on their investment but it also comes with the largest price tag. So what if a company's advertising budget doesn't allow for millions of dollars in sponsorship? How do they access the benefits of motorsports marketing in today's economy?